- Referencia:
- 108460
- Editorial:
- DESCLEE DE BROUWER
- Any d'edició:
- 2022
- ISBN:
- 978-84-330-3200-3
- Alto:
- 230mm
- Ancho:
- 155mm
- Pàgines:
- 272
- Enquadernació:
- Rústica
- Col·lecció:
- BIBLIOT. DE GESTION
STRATEGIC MANAGEMENT. 24 REAL AND CONTEMPORARY CASE STUDIES
ÁLVAREZ ALDAY, MARTA / CUENCA-AMIGO, MACARENA / FREIJE OBREGÓN, INMACULADA
This book was conceived by its authors-professors of Strategy atDeusto Business School (DBS), part of the University of Deusto, andmembers of the School of Management created by Antonio Freije-as apractical companion to the study of Strategy. It is intended to helpthose students who wish to broaden their knowledge of this field byapplying the concepts and techniques studied in the Strategic Analysis and Strategic Management courses to real situations faced by relevant companies of our time.It includes 24 case studies produced over thelast ten years covering a broad spectrum of business sectors, fromglobal commodity markets (the merger between Glencore and Xstrata) toelectric cars (Tesla); consumer sectors such as the mobile phoneindustry (AppleÆs growth and the emergence of Xiaomi) or the foodindustry (the Spanish brewing industry, Ebro Foods, Danone, El Pozo or Galletas Gullón), through industrial sectors such as seamlessstainless steel tube manufacturing (Tubacex), the aeronauticscomponents industry (ITP and Zodiac) or the automotive componentsindustry (Grupo Antolin and Gestamp); as well as hollow glassma
