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STRATEGIC BRAND MANAGEMENT 4E P
 POD

STRATEGIC BRAND MANAGEMENT 4E P

ROSENBAUM ET AL

190,72 €
IVA incluido
Available
Referencia:
I0100212065
Publishing house :
ACADEMIC
Year of edition:
2018
ISBN:
9780198797807
Bajo demanda. Disponible en 2-3 días para península
190,72 €
IVA incluido
Available
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The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.