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STRATEGIC BRAND MANAGEMENT 4E P
 POD

STRATEGIC BRAND MANAGEMENT 4E P

ROSENBAUM ET AL

190,72 €
IVA inclós
Disponibilitat inmediata
Referencia:
I0100212065
Editorial:
ACADEMIC
Any d'edició:
2018
ISBN:
9780198797807
Sota demanda. Disponible en 2-3 dies per a la península
190,72 €
IVA inclós
Disponibilitat inmediata
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The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.